Search
  • Matt Hisle

COVID Musings 3

Following up on the new importance of online ordering and delivery services for groceries, this will then lead to the online ordering app as being the primary customer focusing competitive weapon for grocers.


We should see improvements such as:

- integration into customer loyalty programs, like the Kroger Card, which then uses big data to customize interactions with customers.

- the rise of customer reviews of products

- all products are equal, none on a high shelf, none on a low shelf

- flyers and advertising promotions moved to the online shopping experience

- manufacturers will need to shift marketing spending to co-marketing efforts with grocers via their online apps

- automatic inclusion of manufacturer coupons

-just in time, targeted promotions depending on customer preferences

- integration with online recipe sites

0 views

Recent Posts

See All

COVID Musings 12

I have seen multiple comments that "the open office is dead", particularly referring to high density cubicles with little or no height barriers between them. While it may not be dead, it is certainly

COVID Musings 11

If we take as a given that more individuals will either seek, or be forced into work from home scenarios either part time or full time in the future, we must ask the question, how will this affect res

COVID Musings 10

More about digital transformation in government. Clearly, we have all learned that the existing IT systems are a disaster. Who will be the leaders to help transform things? I believe that a lot can be

859-351-2245

©2020 by Mr.. Proudly created with Wix.com